In NBA 2K25, a new setting called Shot Timing Profiles has been introduced, allowing players to customize the risk-versus-reward aspect of their shot timing.
Selecting "Low Risk-Reward" provides more forgiving shot timing that prioritizes ratings, openness, and taking smart shots over the release of the button or stick. With this option, a mistimed shot could still go in, but the green make window will be smaller, making it more difficult to consistently achieve excellent-timed releases.
Opting for "High Risk-Reward" offers more challenging shot timing with green-or-miss outcomes. Players who are consistently good at timing their shots will benefit significantly by choosing this option.
"Medium Risk-Reward" will be a mix between the two. A slightly smaller green or miss window but a little bigger make window with RNG built in.
This tool should hopefully help you identify which shot profile you should choose.