Learn how to turn AI strategy into decision-ready use cases and high-ROI AI workflows.
The teams you work with aren't asking for workshops. They're asking for results .
Leaders have vague AI mandates. Execution teams don't know what they mean. And everyone in the room is quietly afraid of being the organization that spent a year on AI pilots with nothing to show for it.
Maybe a client brought you in. Maybe your own leadership handed you the mandate. Either way, the expectation is the same: walk into that breakdown and come out with something real to show for it.
Most of what happens around AI today optimizes for the wrong things — tool demos, lunch-and-learns, workshops that run on energy and color-coded sticky notes. A room can feel great and still produce nothing. A rollout can hit every milestone and still change nothing.
The AI age rewards one thing: decisions people actually stand behind. A prioritized use case. A team aligned on what they're building, and accountable for what happens next.
Each day is a complete facilitation experience — not a lecture. You practice in real conditions, get live coaching, and leave able to run it in front of any enterprise client.
Guide teams from vague AI ambition to a focused, actionable opportunity — before anyone jumps to solutions.
Guide teams from a promising opportunity to a high-ROI AI workflow that product, data, and engineering can build.
Last month, ALEC Holdings — one of the Gulf's largest construction firms — ran exactly these methods to move 55 participants from a backlog of 45+ AI ideas to six validated use cases, six redesigned workflows, and a repeatable operating model for AI investment decisions. Not a standalone workshop — an operating capability the business kept.
John leads Design Sprint Academy and its client work. With more than 20 years building software, he helps Fortune 500 leaders and executive teams turn ambiguity into aligned action when the stakes are highest. He brought Problem Framing into Google in 2018, and has spent the years since embedding these methods inside organizations like Caterpillar, eBay, Nupco, ENOC, EML, Turner Construction, and the World Bank.
Dana's background is in psychology, and it shapes how she designs the training and builds the methods behind it — AI Problem Framing, the AI Workflow Sprint, and the AI Design Sprint — rebuilt over the last two years for teams making high-stakes decisions with AI in the room. She's worked with SAP, HSBC, the International Monetary Fund (IMF), RGA, and Google, where she's also spoken on bias.
For experienced practitioners pulled into AI strategy conversations who want a structured method to deliver decisions teams act on.
You turn ambiguity into alignment. This gives you the AI-specific system to do it where the stakes are highest — and make it your signature workshop.
You're expected to separate real opportunities from hype. This is a structured way to filter fast, validate what's worth building, and point engineering at the right problem.
You know the gap between AI pilots and real adoption is an alignment problem, not a technology one. This gives you the tools to close it from the inside.
The exact recipe you'll run in real workshops with teams — fully customizable, and bulletproofed at DSA over two years of trial, error, and real client work.
Proof you can put in front of clients and leadership — a credential that backs the role, not just a line on a CV.
Eight seats, small by design — so you get real coaching time.
Not sure it's the right fit? Talk it through before committing.
A hosted dinner at a selected local venue — an informal setting to keep conversations going with people doing the same work you are.
A curated evening activity that varies by season — boat trips, guided bike tours, cultural visits. Always worth showing up for.
Join a cohort of practitioners from Google, BCG, SAP, and the World Bank. After a decade of training, the network is one of the most lasting assets.
Our sessions take place at The Social Hub Berlin, a modern creative space built for learning, collaboration, and comfort — right in the city center.
"Beyond the frameworks and tools, the biggest takeaway for me was a reminder that the strongest AI solutions don't start with technology — they start with people. The most impactful approach I've seen is deeply human: bringing the right minds together, creating space for structured thinking, informed decision-making, and real alignment. Grateful for the learning, the people, and the experience — one I won't forget anytime soon."
"Definitely one of the best trainings I've attended. You didn't just deliver, you went above and beyond. Still riding the afterglow."
"Most AI projects don't fail at execution. They fail before even getting started. During the training I learned tricks from the masters to refine the approach I use with teams — structured collaboration where the right voices work together from the start. It's about moving teams early into a collaborative think-tank mode, where structured conversations lead to better decisions, faster."
"“Heads turn”… mine did! Your toolkit is another level. It gives the facilitators and the sprint team the confidence to plough on."
"After 20 years working in tech, I've seen again and again that organizations don't struggle with new technology because of the technology itself, but because of poor problem framing and ineffective alignment. When teams use structured methods like AI Problem Framing and Design Sprint together with AI tools, they move faster, make better decisions, and reduce the risk of building the wrong thing well. I feel very fortunate to have learned alongside practitioners with deep experience in design sprints, AI adoption, and real-world innovation."
"Such an incredible experience, so many invaluable reflections, and above all such a special space with an incredible group — being able to think about how to redesign for this moment."
You’ll leave with two powerful facilitation frameworks — AI Problem Framing and the AI Workflow Sprint — and the confidence to lead structured, outcome-driven sessions in your own organization or with clients.
Identify high-impact AI opportunities
Align teams quickly and drive clear decisions
Redesign high-ROI workflows and validate solutions fast — before committing to a pilot
Plus, you’ll gain personal coaching and a network of peers who think like you (and challenge you).
Yes. Most participants are company-sponsored.
We’ll provide an official invoice and supporting materials if you need to secure L&D or training budget. Just let us know at [email protected].
This program positions you as someone who can lead in the AI era — not just talk about it.
You’ll walk away with credibility, hands-on experience, and tangible outcomes you can show to your leadership or clients.
Most importantly, you’ll be seen as a strategic facilitator who bridges AI, workflow design, and business value — a skill in massive demand right now.
Yes. Every cohort mixes independent consultants with people driving AI adoption inside their organizations — transformation leads, AI champions, program managers.
You'll learn the same two methods, and your license covers running them internally, with any team, in any department. Instead of hiring an outside facilitator for every session, you become the person who runs them.
Most internal participants are company-sponsored — we provide the official invoice and supporting materials to make the budget case easy.
No technical background required.
This training is designed for professionals who work around AI — in product, innovation, operations, or consulting — and need a clear way to connect business goals to real use cases.
You’ll use ChatGPT and other AI-powered tools during the training to accelerate your thinking, explore options, and stress-test solutions.
Only 8 participants .
This ensures you get personal attention, real discussion time, and direct coaching from the facilitators.
It’s not a classroom — it’s a circle.
This isn’t about learning another tool. It’s about mastering the thinking system that makes AI useful — how to frame, design, and validate ideas that actually create business impact.
If you’ve been experimenting on your own, this helps you go from user to leader.
If you’re unable to attend the cohort you’ve booked, you can transfer your spot to a different scheduled cohort, subject to availability.
Just let us know as early as possible and we’ll help you move to a future date that works better for you.
Simply email to [email protected].
Because transformation doesn’t happen in a video playlist.
This is a live, immersive, focused-group experience — with direct coaching, real-world exercises, and personal feedback.
It’s designed for people who want skills — not more theory.
You’ll be surrounded by high-caliber professionals — product leaders, innovation strategists, consultants, and educators from top global companies.
People who don’t just want to learn — they want to change how their teams make decisions and deliver outcomes.
Your ticket covers everything for three days:
Full training with John & Dana Vetan
Two Facilitator Toolkits ( AI Problem Framing + AI Workflow Sprint )
Playbooks, slides, agendas, and workshop resources
Coffee, snacks, and catered lunches each day
One festive dinner and a fireside evening session in Berlin
No add-ons, no upsells — it’s all included.
Your hosts and instructors are John Vetan and Dana Vetan , founders of Design Sprint Academy — pioneers in bringing design sprints and structured innovation methods to enterprise teams worldwide.
Trained and coached teams at Google, BCG, the World Bank, and SAP
Spoken at Google Sprint Conferences and other global innovation events
Co-created the Problem Framing framework — now used by thousands of teams accros industries
Led workshops and capability programs in over 17 countries
Together, they bring a rare mix of structure, creativity, and facilitation mastery — ensuring you don’t just learn methods, you learn how to lead them .
Three days. Berlin. Eight seats. A complete toolkit you can put your name on.
Not sure yet? Book a 20-min call first →