The banner was never the problem. The connection is.
The EU requirement is Amazon’s. The U.S. risk is yours. Usercentrics handles both.
Usercentrics connects to Amazon Ads easily. Just switch it on and consent choices are captured and transmitted automatically. No custom development per market, no separate setup for EU and U.S. traffic.
Consent signals reach Amazon Ads before any tag fires
GDPR requirements met at the signal level, not just the banner
Every EU conversion is attributed to a verified, consented visitor.
Opt-out preferences passed to Amazon Ads as state laws require
Attribution data reflects your actual consented audience
No spend against audiences you can’t legally reach
Attribution data that excludes conversions from visitors whose consent status Amazon can’t verify.
Audience pools that contain visitors who have opted out under state privacy law, and the CPM spend that comes with targeting them.
EU traffic running without GDPR-compliant signals at the Amazon Ads integration level, creating compliance exposure on active campaigns.
Match rates that will degrade as Amazon enforces signal requirements more tightly at the platform level.
The Usercentrics State of Digital Trust Report 2025 found that 46 percent of consumers globally are clicking “accept all” less often than they were three years ago. As opt-in rates decline, every consented visitor represents data you’ve earned. If that signal isn’t reaching Amazon Ads, you’re losing the attribution value of it.
Connecting consent to Amazon Ads now means your performance data reflects your actual consented audience. And your campaigns aren’t spending against audiences they shouldn’t be reaching.
Our team can map your current Amazon Ads consent signal coverage and show you exactly where the gap is.