This Bulk AMP tool is designed to test if your input ULRs are also available as Accelerated Mobile Pages (AMP). You can add up to 10 URLs, every time you’re running a bulk test.
So, what happens when one of the pages I just tested didn’t have a AMP version available?
First off, don’t panic! But If you’re a content publisher or you have tons of mobile visitors you should definitely have a closer look at AMP. In most other cases for now, AMP is a “nice-to-have” feature to speed up mobile user experience.
AMP stands for Accelerated Mobile Pages and is an open source project, supported by Google and designed to make the (mobile) web faster. To make a webpage ready for AMP you need to structure the page with AMP HTML, AMP JS and AMP Cache.
By using AMP your able to reduce load time and bounces rates. According to Google: “The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load”.
In this video Will Critchlow and Tom Anthony from Distilled explain the details of AMP.
Yes you can show ads on an AMP webpage. This resource by Google shows you: source code examples, supported layouts and the completed list of available ad networks. Video ads are also available by using AMP natively supports a number video players, the amp-ima-video component or by using an amp-iframe.
What is not allowed?