According to the latest research, about 70% of shoppers do not complete their purchases. Why does this happen? We'll show you the reasons and give you tips on how to react to abandoned carts and save over 11% of all unfinished purchases .
More often than not, customers decide not to buy. And there can be many reasons. Usually, they encounter an issue on your website or get stuck in the ordering process.Â
So firstly, we recommend you take an unbiased look at the e-shop and assess whether the ordering process is simple and straightforward.
 If it is, we have a guide on how to nudge visitors to complete their purchase .Â
Get a potential customer to complete an order by setting up a simple email flow. Automatically, these will remind the user about unpurchased items waiting in their cart. This reminder is sent out at the right time to increase the chance of finishing the purchase.
According to the latest statistics, the average open rate of a cart reminder email is 45%. Another 21% then click through and 50% complete the purchase. So with automation set up, you can save up to 11% of sales from all abandonment .
There are many email automation scenarios to choose from, but cart abandonment shows great results in all categories. Automation flows can be created in a few minutes thanks to preset scenarios in certain solutions .Â
The most popular preset automation scenario in Ecomail .
The automation is triggered when a product is added to the cart. Then we wait ( usually about 2-3 hours ), and if the purchase is not made, a reminder is sent out. The automation can also send multiple emails in a series . In each subsequent one, you can increase the incentive and eventually, provide a discount.
Let's illustrate how automation works using the example of an e-commerce clothing store.
Getting everything ready is truly easy with Ecomail. Integration with Prestashop syncs activity on your website automatically, including abandoned cart events. Because of this, itâs fast to set up this process and start making more sales in one day .
#example: For our client Grizly.cz last year, emailing accounted for 15% of sales, 37% of which came from automation including abandoned cart.
The average open rate for newsletters globally is around 15%, but for abandoned cart, it's over 40%. So pay attention to the wording.
Sample abandoned cart reminder emails.
The Vans newsletter shows alternatives to footwear because it allows for the possibility that the customer may be deciding on a color or pattern.
Now you know that you can at least partially influence the abandonment rate. Lastly, we've prepared a checklist to give you the essentials for saving conversions.Â
In Ecomail, you have abandoned cart automation, as well as email templates pre-made for you. So itâs easy to get started and even easier to get help from our customer support if needed. Just reach out to [email protected] .
As a bonus, all Prestashop users have 1 MONTH FREE TRIAL in Ecomail and a starting call with our specialist. Just download the plugin and see for yourself.
Eva is an email marketing specialist at Ecomail.
She has 3000+ hours of experience working with clients and preparing strategies to grow business with email automation.
Merci pour votre inscription !
By submitting this form, I agree to the data entered being used by PrestaShop S.A for sending newsletters and promotional offers. You can unsubscribe at any time by using the link in the emails sent to you. Learn more about managing your data and rights .