Resources Blog Retail
by TaxJar December 1, 2025
If you follow the 14 principles of Amazon than you are keenly aware that customer satisfaction is the company’s highest priority. Amazon rewards sellers who make customers happy because, to put it bluntly, happy customers spend more money.
So how do you optimize your buyers’ experience to increase customer satisfaction and drive sales?
Whether you are a reseller looking to win the Buy Box, or a brand owner looking for product reviews, soliciting your customers for feedback is one of the best ways to grow your business. Both product reviews and seller feedback are key indicators that signal Amazon’s algorithm that you provide social proof and are satisfying your customers.
Earlier this year Amazon changed the algorithm for how they look at product reviews. In the past it would look at the total number of reviews a product has generated. The new update takes the recency of the reviews into account: meaning now it is more important than ever to get a consistent stream of reviews flowing through the system. The absolute best place to generate reviews is from your happy customers.
It's time to solve your tax complexity
Talk to a TaxJar expert about automating your sales tax compliance.