Resources Blog E-commerce
by TaxJar December 1, 2025
Investing in email marketing automation is a no-brainer. The channel is the preferred choice for businesses and consumers alike, with email marketing driving nearly one in five online purchases. And with 92% of companies now invested in the technology, you don’t want yours to get left behind.
While none of us have the time or resources to hand-deliver customized content to our contacts, prioritized investment in email marketing automation allows your business to send email campaigns on a massive scale, giving you time back to work on your marketing approach.
Getting your brand’s story out to every customer at relevant stages in the sales cycle is crucial for growth. And the more you’re able to match the messaging and timing to individual customers, the stronger the results will be. Let’s take a look at what email marketing automation can do for your business:
Send the right content at the right times to the right people. The days of one-size-fits-all email marketing are well and truly over. From dynamic email content to personalized landing pages, drive people towards the content that gets reactions and results.
From the welcome email to re-engagement campaigns, build an entire set of automated email programs that engage customers throughout their journey with your brand.
Use the data you have on your customers to better target their specifications, behaviors, and preferences. Put this info to work for you, creating messages that really hit home.
Let’s look at the top ten automated email programs for e-commerce:
An abandoned browsing program, in conjunction with web tracking, can automatically send customers an email containing relevant content to tempt them back.
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