We've swapped the rack in our logo for a raccoon. We're calling him Raqoon.
We'd already played around with Raq Raccoon in our Seedance 2.5 video in August. He was a Disney-style animated character with a deadpan Canadian voice.
We wanted the mascot to look more real and have a voice of his own. He's now got a gravelly London accent.
He's also replaced Raquel in Help & Support, and you'll spot him wandering around the website. Press the R key on your keyboard if you'd like him to say hello.
He introduces Raq.com in 36 seconds, with time to steal a cup of tea.
Every Brit knows Aleksandr, the Compare the Market meerkat. Raqoon tries out his "Simples" and thinks better of it.