For over 30 years, Bahama Buck’s has been dedicated to creating the “Ultimate Tropical Dessert Experience” for each guest. The franchise, specializing in shaved ice, smoothies, and more, approached Olo in 2018 after their existing online ordering platform could not meet their needs when it came to branding, menu customization, delivery, and tech integrations. Since simultaneously rolling out Olo Ordering, Dispatch, and Expo systemwide in March of 2021, online ordering sales have skyrocketed and several operational pain points have been eliminated.
Growth in online sales, year over year
Increase in average ticket on Olo vs. on-premise
Higher delivery order size vs. pickup orders
Of catering orders have shifted online
Prior to working with Olo, Bahama Buck’s tested the waters of online ordering and found that those guests have a higher average ticket. But the ordering flow wasn’t branded, the menu appeared overwhelming, and the overall user experience was poor. The brand saw an opportunity to optimize its online ordering experience, prioritize direct sales, and capitalize on the growing demand for delivery with Olo.
Caroline Petty, Brand Development Manager
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