California Fish Grill is a fast-casual restaurant brand focused on sustainable seafood offerings with locations across California and the Southwest. As the brand scaled, it needed to shift from a one-size-fits-all marketing strategy to a more personalized, data-driven approach that matched guest expectations and would accelerate revenue growth. Using Olo’s GDP and Marketing solutions, California Fish Grill can more easily identify and understand its guests, maximize marketing ROI with 1:1 communications, and drive transactions.
increase in known guests over 6 months
increase in marketable guests
in digital order revenue attributed to email marketing
For years, California Fish Grill had a limited guest database with no way to track purchase behavior or segment audiences for marketing communications. As a result, the brand could only send batch-and-blast email campaigns to all guests, which lacked personalization and had uncertain ROI.
California Fish Grill
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