CKE Restaurants Holdings, Inc. (“CKE”) runs and operates Carl’s Jr. and Hardee’s, two iconic restaurant brands with nearly 4,000 locations in 40 countries. Though well-known for its premium burgers, freshly baked biscuits, and hand-breaded chicken tenders, CKE found itself playing catch-up as the restaurant industry rapidly innovated to meet evolving consumer behavior. Since teaming up with Olo, CKE has not only caught up to the technical sophistication of competing QSRs but is already looking ahead to the next phase of its digital evolution.
Increase in average check
Increase in the number of digital transactions
Prior to October 2020, Carl’s Jr. and Hardee’s had no app, mobile ordering, integrated delivery, or loyalty. The restaurant group had tried to build its own unified digital ordering platform and engaged various technology providers previously, but development and deployment were stalled as it didn’t meet ever-changing consumer needs. So when CTO Phil Crawford joined, he had one goal: to build a frictionless guest experience and help CKE become digitally relevant within the QSR industry.
Leveraging Olo’s breadth of experience in the restaurant industry, resources, integrations, speed, and ongoing support, Crawford knew Olo could serve as a key component of CKE’s tech stack and digital ordering ecosystem.
Phil Crawford, Chief Technology Officer
CKE (Carl’s Jr. and Hardee’s)
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