Cracker Barrel started using Olo’s platform to scale its catering business in 2018. Since then, catering has matured from a holiday-only service to a staple of everyday occasions and is now a key revenue driver for the brand’s nearly 660 locations. What’s helping drive its sustainable growth? A profitable direct ordering experience that catering guests love, capacity management strategies that prevent staff from becoming overwhelmed, and the flexibility to build supplementary solutions to meet Cracker Barrel’s unique needs.
YOY catering growth in fiscal 2023
in annual catering sales
higher average order value for catering vs. mealtime orders
of catering orders are placed via Cracker Barrel’s website or app
Cracker Barrel has offered occasion-based catering—Thanksgiving, Christmas, Easter, etc.—for many years. However, it wasn’t until 2016 that the brand began investing heavily in catering. The turning point came when Cracker Barrel determined off-premise was one of the biggest growth opportunities for its restaurants and catering was the channel with the highest revenue potential. This drove the brand to prioritize its catering technology, optimize the ordering experience and menu, purchase delivery vans, assemble catering sales teams, and launch marketing campaigns to cultivate its B2B guest segment. Olo’s platform was essential to Cracker Barrel’s strategy for scaling its catering business. Since 2018, the brand has used Olo’s technology to provide a consistent direct ordering experience for catering guests, streamline operations, and reliably manage high order volume.
Diana Lawson, IT Product Owner Online Ordering Systems
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