First Watch is an award-winning daytime dining restaurant concept serving made-to-order breakfast, brunch, and lunch using fresh ingredients. The brand proactively invested in restaurant technology to meet the increasing demand for off-premise dining, as well as to boost guest recency, frequency, spend, and the overall experience.
Lift in spend by email recipients over 30 days, with a surge in sales one day after receiving
Spent—online and in-person—by 48K email recipients within 90 days of automation
of people who clicked on the email transacted within 90 days
Of people who opened the email transacted within 90 days
In response to a growing portion of the brand’s same-store sales coming from its newly launched off-premise ordering options, First Watch looked to test winning marketing strategies aimed at keeping up their sales momentum by driving guests who ordered online to make a repeat order—within a shorter-than-average guest frequency.
Matt Eisenacher, SVP Brand Strategy & Innovation
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