Lucille’s Smokehouse Bar-B-Que offers award-winning barbecue and savory Southern-style food at its 21 full-service restaurants throughout California, Arizona, and Nevada. Prior to adopting Olo Pay, online credit card fraud was the brand’s biggest pain point. Since implementing our restaurant payment stack, Lucille’s has seen its authorization rate soar and dispute rate plummet. Olo Pay has blocked nearly 6K high-risk orders and the brand is paying $15 less per chargeback.
Increase in authorization rate
reduction in chargeback costs
in potentially fraudulent orders prevented
Lucille’s and Olo teamed up in the fourth quarter of 2020 to implement a convenient, high-quality online ordering and delivery service, just in time for the busy holiday season. Since then, the brand has added Olo Pay , Ordering , Host , Marketing , Sentiment , Dispatch , and Rails to its restaurant tech stack to make guest-focused, data-based decisions to maximize revenue and growth.
Before adopting Olo Pay in June 2022, Lucille’s didn’t have an effective way to mitigate fraud risk other than requiring restaurant team members to manually verify credit cards and guest IDs. So when scammers started targeting the brand, 3.5% of every Lucille’s online order was going to chargebacks.
In order to safeguard its digital business and maximize revenue, the brand knew it needed a comprehensive payment platform with advanced fraud protection specifically built for restaurants. With Olo Pay, Lucille’s can now effectively prevent fraudulent orders and handle chargebacks—without the burden of managing it all in-house.
Bruce Gallion, Director of Analytics and Systems Integrations
Lucille’s Smokehouse Bar-B-Que
Switching to Olo doubled online orders, grew loyalty membership 42%, and gave the brand a platform built to keep growing
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