Giving back is a central pillar of O’Charley’s. In fact, the casual dining brand hosts an annual “Give $5 Get $5” fundraiser in its restaurants to support The Folded Flag Foundation, a nonprofit that supports the families of fallen service members. So when digital sales began to climb through the use of Olo’s Ordering platform, O’Charley’s saw an opportunity to increase its impact. The brand teamed up with Olo to enable off-premise guests to donate—and immediately get rewarded for their generosity—when placing an order online. As a result, the brand has raised over $152K for Gold Star families via Olo since late 2019.
in donations received via Olo Ordering
of donations have come from online orders
of all O’Charley’s sales are digital
Digital ordering is nothing new to O’Charley’s. The Nashville-born restaurant brand has allowed guests to order its Southern-inspired dishes online via Olo since 2017. But in 2020, O’Charley’s made an important realization. Off-premise guests were inadvertently excluded from philanthropy happening inside the restaurant.
To engage off-premise guests and increase the impact of O’Charley’s annual “Give $5 Get $5” fundraiser for The Folded Flag Foundation, Olo made it simple for guests to contribute while ordering online. When guests place the $5 donation in their basket, they automatically receive $5 off their transaction in real time.
In addition, Olo supported the launch of O’Charley’s limited-time virtual brand, Songwriters Café. The menu featured some of O’Charley’s signature items, and 100% of the proceeds went to The Folded Flag Foundation.
Shawn Van Winkle, Sr. Director Of Marketing And Strategic Initiatives
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