RTL uses Facelift Data Studio to centralize, analyze and report their channels, track brand ambassadors and do competitive benchmarking, helping them to see how they perform on social media and optimize strategies.
Cologne, Germany (2007)
German TV and media company
Automated reporting BI integrations Custom metrics
Google Big Query Tableau
As one of Germany’s biggest media companies, it’s easy to see the RTL Media Group have a lot to maintain for their social channels online. With over 20 Facelift Data Studio users in their team, it’s all about the numbers.
RTL strives for a better data culture within the organization, starting with empowering employees to become more data-driven in their decisions and strategies — from the social media manager to analysts and strategists.
In this way, a primary goal for Dagmar Wurzer, the Senior Marketing Manager, is to break up data silos, making data accessible for employees across the company, fostering learning and encouraging consistency in the information available to different teams, in real time.
To accomplish this, RTL worked with both Facelift Data Studio and strategic partner Brandwatch. Using Brandwatch’s big-screen dashboard visualization tool, Vizia, and an integration by Facelift Data Studio, RTL was able to broadcast live social media dashboards on large screens throughout the office.
That same integration was then further built up by Facelift Data Studio to become available for any client wanting to bring their data to the big screen in the same way with Brandwatch Vizia for bigger possibilities.
Flexibility also plays a big part to the success of how RTL makes the most of their social media data with Facelift Data Studio. The range of ways RTL works with reporting is a perfect example.
First off, ad-hoc reporting is done with a variety of export formats available directly in Facelift Data Studio — namely PDFs and the link format, which offers a shareable URL for teams to view the report in a responsive dashboard right in the browser, even if they don’t have access. Best of all, save time and hassle by having it automated with just a few clicks.
With Facelift Data Studio, RTL has their social data automatically transferred to Google Big Query for further integrations with their BI tools, such as Looker and Tableau.
KPI'S WITH B.I. TOOLS
RTL’s teams see three main KPIs that go towards the weekly and monthly reports.
Needless to say, the insights RTL gain from these reports have a direct impact on their posting strategies and even day-to-day activities. RTL take their reporting even further, too.
With Facelift Data Studio, teams can easily have their social media data pushed automatically to Google Big Query to integrate further into other powerful BI tools such as Tableau, combining data sets with Sales and CRM for even greater flexibility and insights across teams.
“Analyzing and sharing data simply helps us to realize better marketing. The cultural aspect is that ongoing effort to achieve the highest possible visibility in the company.”
Get in touch today to track, benchmark and optimize your social media performance with advanced analytics, simplified.