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A powerful tool for efficiency and effectiveness
Updated on Sep, 2026
Marketing, Digital Marketing,
Duration - 7.5 hours
Training 5 or more people ?
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In today’s digital age, the marketing business faces unprecedented challenges and opportunities. With the popularity of the Internet and the development of mobile devices, consumer behaviour and demand have become more diverse and complex, and also generate massive amounts of data and information. How to effectively use these data and information, improve marketing efficiency and effectiveness, and create more value and revenue, is a problem every product manager and operator must think about and solve the problem. Artificial intelligence, as a technology that can simulate and extend human intelligence, provides new ideas and methods for marketing businesses. Especially in recent years, an important branch of artificial intelligence, large-scale artificial intelligence models, has caused widespread attention and discussion. Artificial intelligence large models refer to those with ultra-large-scale parameters and data of artificial intelligence models; they can show amazing performance and ability in multiple domains and tasks, even beyond the human level. Artificial intelligence large models have achieved remarkable results in language, vision, audio, games and other fields, but also for the digital marketing business brings new opportunities and challenges. So, what is artificial intelligence, a large model? How do they work? How do they change the digital marketing business? What are their advantages and disadvantages? How will they affect the future of intelligent marketing? As product managers and operators, how should we understand and use the artificial intelligence large model to optimize our products and business? These questions are the content of this course to explore and answer.
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资深互联网产品技术专家，拥有20年丰富的从业经验。曾在优酷、百度（P7）、苏宁（B9）、京东（P9）等知名企业担任过高级产品经理、架构师和总监职位，深耕广告营销、智能策略、AI中台等领域。 除了丰富的实战经验，还是清华大学出版社的特邀作者，出版了《智能营销—大模型如何为运营与产品经理赋能》、《DeepSeek应用高级教程》、 《DeepSeek+Office职场办公效率提升手册》 ，并在多个课程平台担任IP讲师,分享产品运营、人工智能及数字营销等专业知识。 了解更多关于讲师的信息，请关注“产品经理独孤虾”
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