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Learn how to develop a winning go-to-market strategy that consistently drives revenue growth month after monthusing proven methodology and techniques.
Updated on Sep, 2026
Marketing, Growth Marketing, Marketing Strategy
Duration - 2.5 hours
Training 5 or more people ?
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When you think of going to market, what do you think about? Maybe launching a product. Perhaps, advertising. Or even SEO.
However, before you do any of that, you need a plan. An outline that lays out exactly how to do those things. That plan should be very specific and detailed. But can seem daunting if you don’t know where to start.
In this course, we’ll show you exactly where to start in creating your go-to-market strategy. Beginning with finding a quality about your business that separates you from the competition. You’ll also learn how to build a compelling value proposition, and properly define your target market. This course will teach you how to create a solid plan to beat out the competition and enhance the customer experience through uniqueness.
About Your Instructor
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise-class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from the University of Southern California -Marshall School of Business, which later awarded him the honour of Entrepreneur of the Year.
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