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Learn about price influencers to help you create a profitable pricing strategy using proven methodology that helps customers to see the value of your business.
Updated on Sep, 2026
Business, Business Strategy, Pricing
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Pricing influencers have a dramatic impact on your ability to set pricing. The more flexibility you have the higher price you can charge and the more margin you can get. In this course, Ken will walk you through each of the eight pricing influencers and give you strategies to help improve your position giving you more flexibility in your overall pricing strategy.
Ken will also explore tactics that you can apply to your business, supporting you in setting the most appropriate price for your product or service—without leaving money on the table.
Here are the eight influencers that we will learn about in this course:
In this course, we will work through an exercise that will help you determine the exact level of pricing flexibility you have with your product or service. The more flexibility the higher the price you can charge (and the higher the margin you can get).
About Your Instructor
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise-class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from the University of Southern California -Marshall School of Business, which later awarded him the honour of Entrepreneur of the Year.
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