30-days Money-Back Guarantee
Create a Profitable Pricing Strategy
Updated on Sep, 2026
Business, Business Strategy, Pricing
Training 5 or more people ?
Get your team access to 10000+ top Tutorials Point courses anytime, anywhere.
Pricing can determine whether your business succeeds or fails – yet too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. This learning stream reveals a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins.
The price you set for your product or service broadcasts its value to potential customers. This course provides an overview of the many variables that impact pricing, pricing models, and using competitive analysis to achieve competitive pricing and healthy margins.
About Your Instructor
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise-class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from the University of Southern California -Marshall School of Business, which later awarded him the honour of Entrepreneur of the Year.
Check out the detailed breakdown of what’s inside the course
Use your certificate to make a career change or to advance in your current career.
Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses
Master prominent technologies at full length and become a valued certified professional.