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Learn how to grow your business by creating a winning product strategy for your business.
Updated on Sep, 2026
Business, Management, Product Management
Training 5 or more people ?
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It may seem counterintuitive, but perfection is your enemy when it comes to shaping your product or service strategy.
You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a development plan that tests your concept in the marketplace sooner rather than later.
This course offers guidance on how to shape a product or service vision and create strategies to be very customer-focused while doing so.
About Your Instructor
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise-class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from the University of Southern California -Marshall School of Business, which later awarded him the honour of Entrepreneur of the Year.
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