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This course focuses on creating best-in-class content through teaching you research and content writing skills.
Updated on Sep, 2026
Marketing, Public Relations, Event Planning
Training 5 or more people ?
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Do you want to bring world leaders and international CEOs onto the conference stage? It all starts with Creating Successful Conference Programmes! This course focuses on creating best-in-class content through teaching you research and content writing skills.
Learn how to conduct primary and secondary research, how to analyse your findings and turning them into specific topics. Understand how to write attractive conference programmes by creating different types of sessions and weaving your value drivers into each topic. In this course you will also master the art of speaker recruitment and how to get your dream speaker to support your conference.
Downloadable course materials and templates will help you to immediately get started - and stay organised.
Here is what you will learn:
Check out the detailed breakdown of what’s inside the course
From my roots as a trained journalist, I have grown into the event industry over the past 20 years. During this time I have moved through the ranks from Conference Producer to Managing Director. I have build up entire conference divisions from scratch that continue to deliver multi-million revenues.
Having organized hundreds of events in the past, I am now running Merlien Institute together with a fantastic team of dedicated people. My experience from working with industry leaders across Europe, Asia and North America has helped me to build the business I really want - honest, fair and sustainable.
Through my coaching and training I help individuals and companies to develop their conference business and their personal skills.
Use your certificate to make a career change or to advance in your current career.
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