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Master the art of defining and sizing your market using proven methods that investors can understand, and you can apply to a financial plan.
Updated on Sep, 2026
Business, Business Strategy, Strategic Planning
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When sizing your potential market, it's tempting to say the sky's the limit – but if your goal is an accurate projection, tighten the focus until you have a clear and specific picture. This course introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.
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