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Get an overall understanding of the business and the different aspects to consider when creating world-class conferences
Updated on Sep, 2026
Business, Communication,
Training 5 or more people ?
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This Introduction to conference production and management is part of the complete guide to Conference Production and Management. The introduction course touches upon all aspects that you need to consider for building a world-class conference. The follow-up courses below will go in-depth on various topics such as operations, production, marketing, sales and finance.
This course will teach you the difference between a conference and a summit, a keynote or a panel discussion and help you to understand the different venue options. It will also get you thinking about how to attract sponsors and delegates and much more.
At the end of this course, you will have an overall understanding of the business and the different aspects to consider when creating a world-class conference. Interactive exercises unlock the passive knowledge and understanding you may have already gathered about conferences and help you turn these into tangible ideas.
No prior experience is needed. An understanding of what business conferences are will be helpful.
Check out the detailed breakdown of what’s inside the course
From my roots as a trained journalist, I have grown into the event industry over the past 20 years. During this time I have moved through the ranks from Conference Producer to Managing Director. I have build up entire conference divisions from scratch that continue to deliver multi-million revenues.
Having organized hundreds of events in the past, I am now running Merlien Institute together with a fantastic team of dedicated people. My experience from working with industry leaders across Europe, Asia and North America has helped me to build the business I really want - honest, fair and sustainable.
Through my coaching and training I help individuals and companies to develop their conference business and their personal skills.
Use your certificate to make a career change or to advance in your current career.
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