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Gabriele - Cassandra MMM
A better way of Marketing analytics for a cookie-less world
Updated on Sep, 2026
Office Productivity, Microsoft, Excel
Duration - 1.5 hours
Training 5 or more people ?
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I present to you the first Masterclass on Marketing Mix Modeling on Excel.
The science behind advertising investment.
Within the Masterclass you will discover:
This methodology has not been effected by cookie's restrictions and IOS14, for this reason MMM has becoming one of the most adopted methodology for Marketing Analytics in 2022.
The course has been designed to be extremely practical, and above all, suitable for beginners.
I chose excel, because it is a very powerful tool, usable by everyone.
I created it with the idea of sharing everything I wanted to know when I started this path of analysis.
For the moment I have created the first 6 lessons.
If you like this format, ask me what you want to know more and I'll add new content over time
This masterclass has already helped 100 students to implement marketing mix modeling inside their organization
Check out the detailed breakdown of what’s inside the course
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