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Integrate financing strategy with capital allocation to preserve flexibility and maximize returns
Updated on Sep, 2026
Finance and Accounting, Finance,
Training 5 or more people ?
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In this course we are going to tackle capital allocation, that is, how the CEO, and you as their strategic partner, go about deploying cash inside the business. CEOs are ultimately measured on their record of generating returns for their shareholders.
The single most important determinant of shareholder returns is capital allocation. Knowing what tools you have available and when to use them is the key. We’ll look at how and when you source cash. We’ll also look at the strategies behind selecting the most optimal use of that cash, which may include buying back shares in yourself.
Check out the detailed breakdown of what’s inside the course
Blair Cook is an experienced finance professional and educator known for making complex financial concepts easy to understand. With years of industry and teaching experience, Blair combines real-world insights with clear, practical instruction. His courses are designed to help learners strengthen their financial acumen, develop professional skills, and apply knowledge confidently in real business scenarios.
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