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Learn the Important Steps to Create Campaigns and Optimize Campaigns for Amazon Marketing Services (AMS)
Updated on Sep, 2026
Marketing, Product Marketing, Amazon Kindle Direct Publishing (KDP)
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Are you new to Amazon Advertising and would like to know the essential steps to establish your campaigns? Are you exceeding your daily, weekly, or monthly budget in ad spend and not achieving the results you need? Is your ACOS out of control , and do you need strategies to optimize your campaigns and lower your ACOS? Is Amazon Ads overwhelming, and you just don’t know where to start? If so, this course will be perfect for you!
Having published over 350 books, including several Best-Sellers in the US, UK, Canada, and Australia, I have developed this course to combine all of my knowledge, lessons, and skills into an actionable course that delivers results.
I’ve spent thousands of dollars and hours over the past 3 years and have made some critical mistakes; however, these mistakes have enabled me to now deliver excellent results, advertise my Best-Selling books, optimize my keywords across my portfolio, and significantly reduce my Ad spend while driving up book sales. Fortunately for you, I’ve made those initial costly and stressful mistakes, so you don’t have to!
This course will cover everything from the mindset of Amazon Advertising, keyword research, establishing auto, broad, phrase and exact keyword campaigns, ASIN and category campaigns, optimization of campaigns, and broadening your advertising to other international markets.
Check out my Course Introduction lesson to find out more!
What You Will Learn:
The platform of Amazon Advertising
How to create an Amazon Advertising account
Best practices for keyword research
How to create keyword, ASIN, and category campaigns
How to optimize campaigns for a more targeted approach
5 Reasons Why Your ACOS is Too HIGH
What broadening into international markets is super important to consider
A ‘Take Action’ attitude to implement the ideas and strategies
Computer with internet connectivity
Patience in learning the correct skills
Beginner experience with Amazon Kindle Direct Publishing (KDP)
An Amazon KDP account is beneficial.
Check out the detailed breakdown of what’s inside the course
As the founder of Global Self Publishing, an Amazon #1 Best Selling Author, and a Top-Rated course instructor on Tutorialspoint, Romney brings a treasure trove of expertise from his experience in publishing over 350 books and resources globally. His extensive background as an executive business coach, speaker, and qualified teacher equips him with unique insights and strategies to empower you in the realms of self-publishing and personal development.
With more than two decades dedicated to mentoring and teaching, Romney's courses are not just educational experiences but transformative steps towards turning your ambitions into tangible successes. His passion for self-improvement extends beyond imparting knowledge—it's about fostering a supportive community where each learner can thrive.
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