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Build and grow your own retail and e-commerce business
Updated on Sep, 2026
Business, Management, Retail Management
Duration - 5.5 hours
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If you have been to a retail store do why you end up buying more than you actually need?
That's because they provide you with an amazing shopping experience by using some business strategies. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future.
Section 1 Introduction to Retail Management Basics
What is Retail Management?
Retail Marketing Mix.
Porter Five Force Model.
Consumer vs Customers.
Understanding the Retail Consumer.
Variety vs Assortment.
Section 2 Types of Retail store and Trading area
Types of retail stores based on the format.
Types of retail stores based on the trading area.
Reilly's Law of Retail Gravitation | Retail Management.
Huff Gravity Model | Retail Management.
Trading area Advance exercise.
Section 3 Omnichannel and e-commerce
Webrooming vs Showrooming.
Multichannel and Omnichannel strategy.
Section 4 Warby Parker Omnichannel Case Study
Warby Parker Case Study Intro.
Warby Parker Retail Finance Metrics.
Basics of Income Statement.
Warby Parker Contribution Margin.
Section 5 Customer Data in Retail Management
Customer Relationship Management.
Recency, Frequency, and Monetary (RFM) analysis.
Market Basket Analysis (Market Basket Analysis).
Association and Support (Market Basket Analysis).
Confidence (Market Basket Analysis).
Lift (Market Basket Analysis).
Name manager and Indirect function.
Market Basket Analysis.
Section 6 Store layout and design
Customer Lifetime Value.
Customer Lifetime Value Assignment.
Types of Store Layout
The goal of Store Design.
Store layout Exercise - Lift.
Section 7 Retail finance and accounting
Introduction to Retail Finance.
Income Statement and Cash Flow Statement.
Introduction to Asset Management and Margin Management.
The Strategic Profit Model in Retail Management.
Walmart and Tiffany Financial Statement.
Retail Finance Assignment.
Financial metrics Conclusion.
Section 8 Category and Inventory Management
Introduction to Category Management.
ABC Analysis for Inventory Management.
Section 9 E-commerce and D2C brands
Introduction to e-commerce and D2C.
Private labels and white labels.
Marketing, Sales and expansion of D2C brand.
Merchandising management and planning.
E-commerce and D2C brand.
Inventory management and planning.
Store layout and design.
Retail finance and accounting.
Category and Inventory Management.
E-commerce and D2C brands.
Types of retail stores based on trading area.
Basic understanding of business.
Should be familiar with Microsoft Excel.
Check out the detailed breakdown of what’s inside the course
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