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Discover and Share Music with the Help of Technology
Updated on Sep, 2026
Music, Music Production,
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New Technology in Music and Creative Entertainment investigates and evaluates how modern technology has affected the music and entertainment sectors. The breakdown of the digital world's components, the identification of key stakeholders, and the analysis of start-up businesses, platforms, applications, and new technologies using the creation, production, distribution, marketing, and sales food chain are all included in this. Along with a new tech accelerator programme, case studies of start-up businesses creating and modifying new technology for the music industry will be presented.
New Technology in Music and Creative Entertainment consists of 6 courses with multiple modules each. You can take 1 course, all 6 or mix and match the courses that suit you. All courses have been taught face to face and online to Master's level Music Business students who come from diverse backgrounds and demographics, in terms of some who were artists or music labels.
Critically evaluate and respond to a range of business models, theories and strategies applied by contemporary music and entertainment in relation to commercial practice in the digital world, and to be able to assess their disruptive impact on incumbent commercial operations, consumer behaviour and the consumption of music and entertainment.
Analyse and evaluate different uses of new technology, applications, platforms and services with reference to music and entertainment practice.
Thinking as a musician or record label, What would you choose in your tech stack. Which technologies would you use and why? Which technology gets your attention based on your personal objectives? What media would you use? What info would you include on your website?
Check out the detailed breakdown of what’s inside the course
A "Growth Hacker" / "Marketing Technologist" i.e. a hybrid background of web/software development & sales & digital marketing
20 years in digital working with over 45 companies including Enterprises & Startups on the client & service side. I am an "expert generalist" having started in IT, moved into business & marketing, then consulting + sales/marketing
18 years working in Retail [E-commerce, M-Commerce, In-Store]
10 years in Consulting
10 years working with Digital [Media] Services such as TV shopping, broadband, mobile, digital TV, mobile apps/content, music, games, maps, email, digital stamps, mobile 4G
An integrated digital, e-commerce, multichannel marketing & Online sales specialist with 20 years of experience managing & implementing digital marketing programs for blue chips & start-ups. An innovative & progressive approach to the conception, development & execution of strategic marketing plans & product lifecycle
Serial Entrepreneur - I have multiple projects on the go at the same time. Sometimes it hands-on, sometimes as a non-executive director, and others as an advisor
Blogger and Publisher of five content portals in genres of Lifestyle, Pop Culture, Growth Hacking / Digital Marketing, Environmental Activism & Autistic Spectrum Disorder. Talk to me about guest blogs, sponsored content, SEO collaboration
Data & analytics-driven experience in marketing, trading & operating in the global market on digital channels & working with big budgets & time-sensitive deadlines using cutting edge Digital Tactics
Defined Digital marketing channels strategy, managed, launched, optimized & sustained 100s multichannel [360] digital branding, transactional & direct response campaigns
18 years of digital marketing such as PPC, SEO, Affiliates, Data feeds, Display, Mobile, SMS, Email, Social media channels, Automation, A/B Testing & Viral marketing, & CRM to drive conversions, traffic & awareness
Use your certificate to make a career change or to advance in your current career.
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