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Corporate Bridge Consultancy Private Limited
"Elevate Your Brand: Master Online Management for a Digital World!"
Updated on Sep, 2026
Marketing, Branding, Brand Management
Duration - 8.5 hours
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This brand management course is designed to help Students, professionals, and entrepreneurs learn and apply Brand strategies and tactics. Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you’ll learn what the most important characteristics of a powerful brand are. This is a practical brand management course that provides you with the skills needed to build a strong brand for business. This brand management course will cover all the bases: brand name, logo, slogan, positioning, packaging, public relations, e-marketing, social media, all forms of advertising, non-traditional media, and more. The brand management course starts by explaining what exactly a brand is. Lots of case studies have been taken in this course for a better understanding of Branding Strategy. This brand management course is a must for Marketing Students, Professionals and entrepreneurs. This brand management course has been designed and delivered by experts from the marketing industry.
This is a brief synopsis of the entire subject syllabus of Brand Management. Brand Management is a wholesome process that every Brand Manager needs to undertake appropriately in order to differentiate their brand in the market.
Brand Management: An Introduction –
Describes Products and throws light on the Innovation Graph, followed by companies. Two types of Innovations come into the picture- Radical Innovation and Incremental Innovation. A deeper understanding of innovation with the help of examples. Also, we understand how value is created, and an introduction to Brands explains what a Brand is, and distinguishes between products and Brands. It consists of Brand Building and Brand Pitfalls. A deeper understanding of Branding continues, Understanding Brand Challenges and Customer Loyalty Pyramid.
Deals with Brand Elements like name, logo, colour, tagline, mascot, etc., and Criteria for selection of Brand Elements. Consists of a Case study of Maruti Swift. Also, the Strategic Fit of Brand Identity and Brand Image is covered. Alongside, describes the different types of brands.
Organizational Culture for Successful Brand Management –
Explains the Organisational Culture required for successful Brand Management with the help of Brand Value delivery model and examples, Cultural examples in the real world w.r.t Brand Management, Deals with Brand concepts related to cultural aspects in an organisation and “Internal Branding”, Brand identity Prism and Seven Traits of Successful Brand/Product Managers explained thoroughly.
Brand Equity: Like Money in the Bank –
Understanding Brand Equity and what happens when Equity Increases, Describes Customer-Based Brand Equity Pyramid, and all dimensions of the pyramid, Building Brand Equity- elements and examples, Further understanding of Brand Equity with the help of examples and case studies. Case Study- Change of name from UTI Bank to Axis Bank.
Measuring Brand Equity: Report Card –
Deals with measuring Brand equity and the need to measure it, Introduction to methods of measuring brand equity, Explains the types of Qualitative methods of Brand Equity, Consists of Quantitative methods of Brand Equity. Also covers a Case Study on Axe Deodorant and the top 10 brands in the Indian market, and consists of Quantitative methods of Brand Equity. Also covers a Case Study on Axe Deodorant and the top 10 brands in the Indian market.
Consumer Behaviour and Brand Buying Decisions –
Describes Consumer Buying Behaviour of Brands and Individual and Environmental determinants affecting human behaviour, Demonstrates the scope of Consumer Buying Behaviour, various Roles executed by consumers and covers examples. Steps in consumer buying decisions are covered along with examples. Segmentation types- Geographic, Demographic, Psychographic, Behavioural, along with a case study on Fastrack by Titan.
Understanding Brand Positioning introduces the fathers of the Positioning concept, the steps involved and the Guiding Principles of Brand Positioning. It consists of Positioning Strategies like positioning by price, product class, etc., and explains methods to brand managers about how to enter the prospect’s mind.
Branding and Marketing Program –
Introduction to the marketing mix. States the Importance of the 4P’s of Marketing, product-related aspects of a marketing mix. Understanding Product Mix. E.g., HUL Product Assortment, Process of Setting the Price, understanding Pricing, Concept of Pricing in detail, Types of Pricing- The different types of Pricing, Deals with an overview of Distribution, channel type, length, etc., Distribution (Place) continued in terms of channel intensity.
Branding and Marketing Communication –
Consists of Marketing Communication, the role, and the Communication Process. An overview of the 4th P of Promotion in the marketing mix is provided, Meaning of IMC, communication tools explained in detail along with relation between marketing communication and brand equity, States the Marketing Communication process, IMC process along with Further light on Promotional tools with examples, Explains that IMC is a holistic approach to marketing communication and promotion that should be undertaken strategically.
E-Branding: Building Brand online –
Introduction to the case study and significance of corporate logo, The future is bright…The Aditya Birla group has spread its business into a number of sectors. A glimpse of various brands under the group is discussed, taking Aditya Birla to the world. Throws light on M&A’s and various expansion strategies, the communication model at the Aditya Birla group. It’s a Global Organisation that made a mark. Birla Group is one of the best employers today.
Case Study on Aditya Birla Group: Brands in a borderless world –
This is a Brand Quiz that adds to practical knowledge of branding along with theoretical knowledge. Identify the Brand logos, Famous Taglines- Identify the brand through the tagline/slogan, Q&A round, which makes you think harder in the world of branding, Brand Associations- The first word that comes to mind after seeing the picture, Brand Ambassadors- Kaun Banega Crorepati in Celebrity Endorsement style, Infilm marketing of brands and Conclusion of the brand management course.
This brand management course is designed to help Students, professionals, and entrepreneurs learn and apply Brand strategies and tactics.
Industry Professionals
The brand management course starts from scratch and hence no prerequisite knowledge is required
A strong desire to understand Brand Management
Check out the detailed breakdown of what’s inside the course
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