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Perceived Quality in automotive is becoming more crucial in the OEM. Here you can learn in a simple way
Updated on Sep, 2026
Teaching and Academics , Engineering, Automotive Engineering
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In the automotive industry, both perceived quality and actual quality play crucial roles in customer satisfaction and brand reputation. Perceived quality refers to the consumer's subjective judgment of a product’s quality, while actual quality is measured by objective standards such as durability, reliability, and functionality. Understanding the relationship between these two aspects is essential for automakers to meet customer expectations and stay competitive in the market. We will do a full immersion in these 2 worlds.
Key Lesson Concepts:
Perceived quality is the consumer's subjective judgment, while actual quality is based on objective standards.
Factors affecting perceived quality include brand image, design aesthetics, and customer service.
Actual quality is determined by manufacturing processes, materials used, and product performance.
Carlo Sibilla is an expert in the automotive industry with over 10 years of experience. He has worked with top automobile manufacturers and has a thorough understanding of quality and perceived quality in the automotive industry. In this course, Carlo will be sharing his knowledge and insights on how quality impacts consumer perception and purchasing decisions.
Throughout the course, you will learn about the importance of quality in the automotive industry and how it can differentiate a brand from its competitors. Carlo will cover topics such as manufacturing processes, quality control measures, and customer satisfaction strategies. By the end of the course, you will have a comprehensive understanding of how quality and perceived quality play a crucial role in the success of automotive companies.
Carlo has experience as a quality manager in Perceived Quality, with experience in major brands, as Jaguar Land Rover SVO, Audi, Alfa Romeo, etc. Administrator of the #1 LinkedIn group about Perceived Quality.
Understand what is Perceived Quality
Main Perceived Quality activities
Knowledge of the main PQ strategies
Gap and flush: definitions and measurement
Passion for cars and the automotive industry in general
Check out the detailed breakdown of what’s inside the course
Throughout the course, you will learn about the importance of quality in the automotive industry and how it can differentiate a brand from its competitors. Carlo will cover topics such as manufacturing processes, quality control measures, and customer satisfaction strategies. By the end of the courses, you will have a comprehensive understanding of how quality and perceived quality play a crucial role in the success of automotive companies.
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