30-days Money-Back Guarantee
a comprehensive introduction to Marketing, focusing on both foundational theories and practical applications.
Updated on Sep, 2026
Marketing, Digital Marketing,
Training 5 or more people ?
Get your team access to 10000+ top Tutorials Point courses anytime, anywhere.
This course provides a wide introduction to marketing, focusing both on the theoretical aspects and practical application. The course is both for beginners and professionals looking for enhancement of their social media marketing skills. It goes from the evolution of marketing strategies to advanced techniques in digital advertising and optimization.
From a historical standpoint, you will come to appreciate how marketing has been shaped and how the two primary areas of digital marketing-paid ad campaigns and search marketing-have become cornerstones of modern business. The class will be full of hands-on learning experiences using the various platforms, such as Facebook and LinkedIn, so you are equipped with the know-how to create great ad campaigns, apply SEO, and utilize the display network for remarketing. It covers hands-on assignments, quizzes, and a capstone project to consolidate your learning and apply your knowledge in real-world scenarios.
Check out the detailed breakdown of what’s inside the course
GreyCampus helps people power their careers through skills and certifications. We believe continuous upskilling and certifications is key to sustained success in your career. While older skills are fast becoming less relevant, need for newer in-demand skills is growing exponentially. We believe if you stay skilled, you will stay ahead.
Use your certificate to make a career change or to advance in your current career.
Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses
Master prominent technologies at full length and become a valued certified professional.