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What Products are, how you manage product, and what defines and makes product successful
Updated on Sep, 2026
Business, Management, Product Management
Training 5 or more people ?
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This class is based on real product management experience with startups, small and large Silicon Valley companies
In this class, we will focus on what Products are, how you manage products, and what defines and makes a product successful. We will discuss the Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes a good PM from a bad PM.
Who the Product Manager is, what the Product Manager is ultimately responsible for (setting the backlog of what is to be built) and how they go about doing that (knowledge of customer, market, data, industry, technology, etc.)
What makes an effective PM (passion for product, strategic thinking, creativity, execution, leadership, cross-functional savvy, etc.).
Then we will take a deeper look into how Strategy is set for New Products, Growth Products, and Mature Products, and how the product lifecycle affects priorities.
For each product lifecycle stage will define key success formula which is essential to measuring the right things and building a Product Strategy that drives success. Formulas we will talk about are
New Product Success as a multiple of Market, Team, Product, and Luck,
Growth Product Success as Number of Customers, Growth Rate, Virality and K factor,
Mature Product Success as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost
Course Target Audience: Students, curious about what the Product Management role is about and how different products are managed. They have a basic understanding of the business world and want to be successful product strategists. They want to know how they can apply the tenets of product strategy to their own business or product, and that's exactly what we are covering in this class.
What class is NOT about:
How to decide if a Product Manager job is good for me.
How to get a Product Manager job.
How to acquire key skills to become a successful product manager.
What Products are, how you manage products, and what defines and makes a product successful.
Product Manager role (PM), key skills and responsibilities of Product Manager.
What distinguishes a good Product Manager from a bad Product Manager?
Who the Product Manager is, and what the Product Manager is ultimately responsible for.
What makes an effective Product Manager?
New Product Success as a multiple of Market, Team, Product, and Luck.
Growth Product Success as Number of Customers, Growth Rate, Virality and K factor.
Mature Product Success as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost.
Key concepts around Product Management and Strategy.
Qualitative and quantitative aspects of Product Management.
Product lifecycle stages: New Product, Growth Product, Mature Product.
This class is based on instructor's real experience in top silicon valley companies such as Uber and Tesla.
No pre-requisites, familiarity with basic Product Management and Business concepts is helpful.
Check out the detailed breakdown of what’s inside the course
Vasily is a Product leader with 20+ years of experience living and working in San Francisco bay area. His focus is on managing globally successful products at companies varying from early stage startups to worlds largest and most successful companies: Uber Tesla Waymo Revolut
Vasily is speaking regularly on topics of automation, product experimentation, understanding customer needs, and managing a product for maximum impact. His other interests include advising and investing in growth startups, teaching online classes to thousands of students, and helping startup employees turn equity packages to liquidity.
Vasily has MBA from Stanford Graduate School of Business and holds Master degrees in Physics from Moscow Institute of Physics and Technology and Economics from New Economic School. Vasily is a proponent of living healthy, he is a former competitive swimmer and Champion of Moscow Region in swimming
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