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Learn the art of effective and efficient appointment setting from Master Sales Trainer Eric Lofholm.
Updated on Sep, 2026
Business, Sales, Sales Skills
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Appointment setting is one of the most important skill sets for a salesperson to learn and ultimately master. Eric Lofholm has been setting appointments since 1996. Eric began as an appointment setter for motivational superstar Tony Robbins.
He was then promoted to manage the appointment setting department. In 1999 Eric started his own sales training company and was responsible for booking all his appointments. In this course Eric shares his best practices he has used to keep his calendar filled with appointments for over 20 years.
He will reveal his mindset as well as his best ideas about appointment setting. After completing this course, you will have ideas you can immediately use to book more appointments. You will have these skills for life.
About Your Instructor
Eric Lofholm is a Master Sales Trainer who has taught his proven sales systems to thousands of professionals around the world.
Eric began his career as a sales failure. At his first sales job he was placed on quota probation after failing to meet the minimum quota two months in a row. It was at this point that Eric met his sales mentor.
After being professionally trained, Eric achieved his quota and eventually became the top producer at that company. Eric went on to become the top producer for 2 more companies prior to starting Eric Lofholm International.
Check out the detailed breakdown of what’s inside the course
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