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Learn to dramatically increase your results and sales effectiveness by quickly and leveraging building trust with Master Sales Trainer Eric Lofholm.
Updated on Sep, 2026
Business, Sales, Sales Skills
Training 5 or more people ?
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It has been said that people buy from people they know, like and trust. That is a universally true statement. At the beginning of a sales presentation, it is important to create rapport with the prospective client if you want to break down any existing barriers, and build that trust.
In this tip-rich course, Eric teaches you numerous ways to accelerate the building of rapport. And, once that rapport is built, you will know how to leverage it to create the critical element of trust.
Building trust and rapport with your prospect early in your presentation will help facilitate an atmosphere where the prospect will be considerably more receptive to your offerings. You may even notice their body language relax!
About Your Instructor
Eric Lofholm is a Master Sales Trainer who has taught his proven sales systems to thousands of professionals around the world.
Eric began his career as a sales failure. At his first sales job he was placed on quota probation after failing to meet the minimum quota two months in a row. It was at this point that Eric met his sales mentor.
After being professionally trained, Eric achieved his quota and eventually became the top producer at that company. Eric went on to become the top producer for 2 more companies prior to starting Eric Lofholm International.
Check out the detailed breakdown of what’s inside the course
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