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Learn how to identify the most promising leads, find sponsors, create attractive offers and close deals!
Updated on Sep, 2026
Marketing, Digital Marketing, Sales Funnel
Training 5 or more people ?
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Winning Sponsorship and Delegate Sales sets the basis for the commercial success of your conference. Focusing on the key revenue sources - sponsorship and delegate income - this course will set you up for success by walking you through every step of the sales process.
Learn where to find the most valuable leads, how to benchmark yourself with the competition and how to develop your own pricing strategy. After defining some key products we will review how to position them with your potential customers and how to pitch your proposal.
Last but not least, create the basis for your success by properly managing your leads and prospects. By mastering your pipeline and creating a solid sales funnel you will maximize your results and optimism your efforts.
This course includes a sample pipeline and additional documentation.
A course certificate will be issued to all who successfully complete the course.
This course includes five individual lectures and 1 hour of on-demand videos. Additional documentation and templates are also available for download. Additional courses are available and will cover conference marketing, operations, production and finance.
Who this course is for:
Find the most valuable leads and prospects
Develop a successful pricing strategy to maximise sales
Define and position your key products
Pitching and closing deals
No prior experience needed. An understanding of what business conferences are will be helpful.
Check out the detailed breakdown of what’s inside the course
From my roots as a trained journalist, I have grown into the event industry over the past 20 years. During this time I have moved through the ranks from Conference Producer to Managing Director. I have build up entire conference divisions from scratch that continue to deliver multi-million revenues.
Having organized hundreds of events in the past, I am now running Merlien Institute together with a fantastic team of dedicated people. My experience from working with industry leaders across Europe, Asia and North America has helped me to build the business I really want - honest, fair and sustainable.
Through my coaching and training I help individuals and companies to develop their conference business and their personal skills.
Use your certificate to make a career change or to advance in your current career.
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