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Introduction to brand storytelling for marketers and entrepreneurs
Updated on Sep, 2026
Marketing, Branding, Brand Management
Duration - 1.5 hours
Training 5 or more people ?
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BRAND = PRODUCT + STORY
An introduction to storytelling for businesses, entrepreneurs and other marketers
“The first rule of brand storytelling is...it’s not your story.” ~ Damien Walter
We all know that telling a great story is one of the best ways to build a thriving business.
But what is a story? And how do we use them to create powerful brands?
Based on 10 years of academic research The Brand Equation introduces unique insights into brand storytelling for marketers of all kinds. Part One explores the Brand Equation, a simple and direct way to understand the power of storytelling in marketing. Part Two explores the 7 parts of powerful storytelling and how they apply to businesses of all sizes.
Damien Walter is an expert in the art of story. He writes for world class media brands including The Guardian, BBC, and Wired. He teaches The Rhetoric of Story to over 40,000 students worldwide, and consults for businesses in technology, healthcare, finance and digital media to help them tell great stories.
Learning the role of story in branding and marketing
Understanding the principle tools of brand storytelling
Considering the ethical implications of brand storytelling
Ability to create their own brand stories
All experience levels welcome
Check out the detailed breakdown of what’s inside the course
Damien Walter ( BA / MA / PGCHE / HEA) teaches good writers how to be great. His research and critical writing have been published in The Guardian, Wired, BBC, The Independent, Aeon and with Oxford University Press. He is a former director of creative writing at the University of Leicester, a member of the Higher Education Academy, and a graduate of the Clarion writers workshop taught by Neil Gaiman. He consults widely for businesses in technology, healthcare, and manufacturing to help them tell great stories.
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