Sangam CRM for Hospitals is a purpose-built platform designed to manage the complete patient acquisition and referral lifecycle — from enquiry to appointment, treatment, and commission tracking.
It brings together enquiries, referrals, PRO activities, marketing efforts, and payments into one unified system, enabling hospitals to operate with greater visibility, control, and efficiency.
Modern hospitals operate in a complex ecosystem involving:
Hospitals manage numerous patient touchpoints across their ecosystem — including IVR and inbound calls, referring doctors, PRO teams, marketing campaigns, reception desks, appointment scheduling, and HIMS systems. When these interactions are handled without a centralized CRM, hospitals often struggle with missed enquiries, inconsistent follow-ups, lack of referral visibility, manual PRO reporting, marketing investments without measurable ROI, and disconnected operational systems.
CRM possesses the capability to manage a diverse range of hospital processes, encompassing Patient Enquiry & Appointment Management, Referral & PRO Management, and Marketing & Engagement Tracking — ensuring structured workflows, better coordination, and improved patient experience.
Efficiently manage everything from web and mobile platforms. Gain insights from our user-friendly dashboards.
Integrate Sangam CRM with your favouite Apps through its rich API.
Boost data security with user-specific restrictions and an extra layer through email or phone masking.
Track activities easily, In Progress, Completed, or Missed and gain insights with comprehensive reporting.
Scale your cloud platform to meet requirements, configuring CRM effortlessly with our Low-code Admin Panel
Customize your user experience by displaying only relevant fields and automate process through workflows.
We Conduct Onboarding Trainings & Free Audits for our clients, which helps improve the CRM Usage and CRM Adoption for their users.
Our Sangam CRM Certification courses are super useful & helpful for users to learn & adopt easily with Sangam CRM.