101 UX Principles - Second Edition [ebook]

Updated on Mar, 2025

Design, User Experience Design, UX Writing

Formats : PDF (Read Only)

ISBN : 9781803230511

Improve user experience by avoiding common frustrations and focusing on what matters

“This updated version of 101 UX Principles is a delight. It's an educational and fun provocation to look at the world of UX differently – solidly from the user's point of view."

–Elizabeth Churchill, Director of User Experience, Google

“A phenomenal reference guide. Complete with case studies, a record of personal experience, and visual examples, Grant makes it clear why these techniques have found their way into the canon of UX best practices.”

–Jeff Gothelf, Author of Lean UX

“..I recommend it to anyone looking to learn the basics and also for more experienced designers - the author’s candid opinions will force you to revisit some of your established assumptions!"

–Anne Marie-Leger, Staff Product Designer, Shopify

“An absolute must-read, not only for UX designers, but this book is also super relevant for product managers trying to get better at product usability. Two enthusiastic thumbs up!"

–Trent Blakely, Sr. Product Manager, Equinix

This book is a manifesto of UX/UI design best practices to help you put the focus back on what really matters: the user. From UX laws to practical UI, color, typography, and accessibility advice, it’s all packed into this easy-to-consult and fun read:

101 UX Principles demonstrates the success from best-in-class products and leads the way to delight your users. Keep it on your desk for quick reference, send as a gift to colleagues to build allies, or brandish it as your weapon of choice during meetings to fight for your users’ right to a better digital experience.

Sneak a peek at some of the new and updated principles in this UX design book:

Who is this book for

This book is a distillation of Will's 20+ years of experience in the form of successful design principles to help early career UX designers learn the ropes and provide experienced professionals with new ideas when building their products.

UX/UI designers, product managers, entrepreneurs, aspiring strategists, and anyone creating a digital product, service or a campaign will find this book extremely useful.

Packt are an established, trusted, and innovative global technical learning publisher, founded in Birmingham, UK with over eighteen years experience delivering rich premium content from ground-breaking authors and lecturers on a wide range of emerging and established technologies for professional development.

Packt’s purpose is to help technology professionals advance their knowledge and support the growth of new technologies by publishing vital user focused knowledge-based content faster than any other tech publisher, with a growing library of over 9,000 titles, in book, e-book, audio and video learning formats, our multimedia content is valued as a vital learning tool and offers exceptional support for the development of technology knowledge.

We publish on topics that are at the very cutting edge of technology, helping IT professionals learn about the newest tools and frameworks in a way that suits them.

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