Ernest L. Cowles Edward Nelson
Carrying Out the Survey
Business Expert Press
Updated on Oct, 2022
Marketing, Other Marketing,
Formats : PDF (Read Only)
ISBN : 9781949991284
Survey research is a powerful tool to help understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values, which serve as the drivers of individual behavior.
This two-volume book is intended to introduce the fundamentals of good survey research to students and practitioners of the survey process as well as end-users of survey information. This second volume focuses on carrying out a survey— including how to formulate survey questions, steps that researchers must use when conducting the survey, and the impacts of rapidly changing technology on survey design and execution. The authors conclude with an important, but often neglected aspect of surveys—the presentation of results in different formats appropriate to different audiences.
Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses
Master prominent technologies at full length and become a valued certified professional.