Learn the concept of marketing in the Digital Era
Updated on Jan, 2025
Marketing, Other Marketing, Digital Marketing
Formats : PDF (Downlodable)
ISBN : 9789386551986
Basic guide to learning digital media platforms.
The book has been written in such a way that the concepts and applications of Digital Marketing methodologies are explained in detail, with adequate examples. Various business cases and business models with solutions are shared which would be helpful in understanding the subject and its various strategies. This text is user-focused and has been highly updated including cases and solutions and their real-world examples.
Digital Marketing is designed as a textbook for management students specialising in marketing.
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