Paris, 17 June 2021 – Europ Assistance (“EA”) today announced the international findings of their 20 th Anniversary edition of the 2021 Holiday Barometer, conducted by Ipsos, a global market research firm. The survey of 14,000 people across 14 countries and three continents tracks global travel trends and this year featured questions about the impact of the pandemic on a number of areas including attitudes toward travel. The survey was taken between May 5 th and May 20 th , 2021.
Francine Abgrall, Group Head of Travel at Europ Assistance commented: “ We have been sponsoring the Ipsos Holiday Barometer for two decades and we think this is the most important one we have commissioned. As we see the impact of the pandemic lingering into a second summer travel season, there is room for optimism. Several European countries are expecting increases in summer travel over 2019 numbers. Almost 70% of European see travel returning to normal over the next three years. This year’s Holiday Barometer shows that people are excited to see and hug their families again (58%) and back to the simple activities like eating in a restaurant (40%)
The 2021 edition of the Holiday Barometer from Europ Assistance and Ipsos was conducted in 14 countries including the United States, United Kingdom, Italy, France, Spain, Switzerland, Germany, Austria, Portugal, Belgium, Poland, China and Thailand. In each country, 1,000 consumers aged 18 years and older took part in an online questionnaire. The survey was conducted between May 5th and May 20th and investigated consumer holiday plans and travel preferences
Founded in 1963, Europ Assistance, the inventor of assistance, supports customers in over 200 countries and territories thanks to our network of 750,000 approved providers and 41 assistance centres. Our mission is to bring people or corporates from distress to relief – anytime, anywhere. We provide roadside assistance, travel assistance and insurance, as well as personal assistance services such as the protection of the elderly, the protection of digital identity, telemedicine and the Conciergerie. The vision of our 8,000 employees is to be the most reliable care company in the world.
Europ Assistance is part of the Generali Group, one of the world’s leading insurers.
Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 16,000 people.
Our research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques.
“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients to navigate more easily our deeply changing world.
Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
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