A 2-hour, invite-only strategy session led by Design Sprint Academy—for product, innovation, and AI leaders who are done wasting time on pilots that never launch. Learn why 95% of AI initiatives fail—and what smart teams are doing differently to win.
And you’ve probably seen it firsthand: pilots that look great in slides, but never make it past demo day.
The pressure to “do something with AI” is real. But turning that into something real and scalable?
That’s where most teams fail.
✅ Why most AI pilots fail—and how to spot the red flags early
✅ How to identify the right use cases that align business, tech, and user needs
✅ A practical framework combining AI Problem Framing + Design Sprints
✅ The exact approach top teams use to build AI that ships—and scales
September 21st, 7:00 PM-9:00 PM AST
Organized by Design Sprint Academy
Hosted by SAB Innovation Centre 📍 Live at SAB Tower (Level 5), Riyadh
Join product, innovation, and AI leaders from top companies already registered.
Strategic Decision-Makers
Product, Innovation, and Strategy leaders who are responsible for defining what “doing AI” actually means inside the organization—and need clarity, fast.
AI, Data, and Engineering leaders who are building powerful solutions—but struggle to connect them to business value or get them into production.
Consultants, UX/Design, and Delivery leads who need a repeatable process to turn AI ideas into outcomes—for clients or internal teams.
Welcome from SAB + Opening Insights — The state of AI initiatives today
Interactive Breakdown — The 4 failure patterns and how to beat them
Framework Walkthrough — How AI Problem Framing & Design Sprints work
Live Q&A + Peer Exchange — Ask questions, swap insights, share war stories
Optional: Learn about the AI Sprint Bootcamp — No pitch, just the details
This event is brought to you by Design Sprint Academy
Design Sprint Academy is the trusted partner behind innovation programs at some of the world’s most respected brands—including Google, The World Bank, Turner Construction Company, eBay, and many more.
Co-founder | Trainer | Senior Innovation Consultant @ Design Sprint Academy
John is a seasoned expert in innovation and business transformation, as well as the co-founder of the Design Sprint Academy. With over 25 years of experience as an entrepreneur and digital enthusiast, his goal is to simplify innovation and make teams more effective.
SAB (Saudi Awwal Bank) is one of the Kingdom’s oldest and most respected financial institutions, with a legacy spanning nearly 100 years. Regulated by the Saudi Central Bank and in strategic partnership with HSBC Group , SAB delivers market-leading financial and investment solutions across sectors.
As AI becomes a strategic priority across industries, SAB is proud to host this session to bring together leaders who are ready to turn ideas into outcomes—and move beyond AI hype to execution
Join us on September 21st and learn what the top 5% of AI teams do differently.
This event is brought to you by Design Sprint Academy , pioneers in innovation sprints and strategy design—hosted in partnership with SAB in Riyadh.