Google Preferred Sources is a feature in Google Search that allows users to select specific websites as preferred sources. When a user selects a site as a preferred source, that site’s content becomes more likely to appear in Top Stories, highlighted with a “preferred” badge. In AI Mode and AI Overviews, content from preferred sources can also be highlighted with a “preferred” badge for users who have selected that site.
In other words, Preferred Sources is a user-driven personalization mechanism. Readers actively opt in to seeing more content from publishers they trust. For website owners and publishers, this creates a direct line between audience loyalty and search visibility.
The Google Preferred Sources Badge Generator is an easy-to-use tool for website owners and publishers.
The deeplink format defined by Google is:
https://google.com/preferences/source?q=Your_Website_URL
The Google logo is generated as SVG, so no external resources are required.