Understanding how to write SEO-optimized content with AI technology can help you to effectively upscale your business.
Free AI tools like Google Gemini , ChatGPT and Claude are used by many marketers today to make their content creation process more efficient. But these AI tools are not designed to optimize content for search engines.
To produce AI-generated content that’s able drive traffic to your website you need to have a basic understanding of SEO or you can use SEO software to help you optimize your content.
These 3 different strategies to create successful AI content, will be addressed in this guide:
Before we dive into these different ways to optimize content for SEO, we have to address Google guidelines in relation to artificiall content creation.
In contrary to what many people believe, Google is not against content that has been created by AI. In the eyes of Google, AI generated content is treated the same as human created content. Google’s ranking algorithm (which is AI powered) rewards original, high-quality content that meets E-E-A-T (expertise, experience, authoritativeness, and trustworthiness) guidelines.
Here are some quotes to provide you with insights into Google’s stance on AI-generated content.
“Automation has long been used in publishing to create useful content. AI can assist with and generate useful content in exciting new ways.”
“If it is useful, helpful, original, and satisfies aspects of E-E-A-T, it might do well in Search. If it doesn’t, it might not.”
Source : https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
Google’s Helpful Content Guidelines focus on ensuring that websites create people-first content rather than content primarily designed to rank in search engines. These guidelines aim to improve the quality of search results by prioritizing original, valuable, and user-focused content while devaluing low-quality pages
AI Content spam examples
Useful AI Content examples
Since producing low quality content can have a negative effect on your website performance. We’ve developed the Helpful content analysis Tool.
Discover if your content is in line with Google’s Helpful Content & Quality Rater Guidelines.
Tool → Helpful content checker .
It doesn’t matter which AI SEO content production strategy you choose; keyword research will always be a fundamental and crucial first step in the process.
Effective keyword research helps you discover the right terms and phrases to include in your content and ensure it aligns with the interests and search behavior of your target audience. Use our Keyword research tools to uncover keyword insights like: search volume, keyword difficulty and directly related keywords. While large language models are pretty good at creating content and coming up with content ideas, they don’t have direct access to keyword statistics.
Tool → Keyword research Tool .
Creating content with AI starts with a prompt (a specific instruction provided to an artificial intelligence system to generate a desired output or response).
In the following sections, we will explore various examples of AI prompts that include context and clear instructions.
Based on the information that you’ve collected with the above prompts you can now use your favorite AI platform to fill in the gabs. Additionally you can enhance your prompts by incorporating tone of voice and providing examples to offer clear guidance to Bart or ChatGPT.
Tip: Use our free AI content generator to quickly construct useful SEO prompts → https://www.seoreviewtools.com/free-ai-writing-tool/
Use the AI content checklist to optimize your content for search.
Headings and Subheadings
Internal and External Links
Optimize Images and Media
If you don’t have the specific knowledge or the time to carry out a manual content review, you can optimize your content using our SEO content editor . The SEO Content Editor is a writing assistant designed to help you optimize content for the web. Base on your focus keyword, the algorithm analyses the provided content and calculates the SEO score using intelligent keyword recognition. During this process the different content elements are weighted based on impact and scored accordingly.
If it’s manually written or AI generated content, the SEO content editor will show you how to optimize your content for search based on a detailed content review. On top of that, the editor comes with multiple tool integrations: Trending topics , AI content writer , create a Content Brief and more..
Tool → SEO content assistant .
When you’re creating AI generated content at scale, you’re probably using an API. Using an API to create content works similar to prompting ChatGPT or Google Bart, but instead of using an interface your using code to interact with the AI. The major benefit of using an API compared to manual AI content creation lies in the efficiency that reduced content creation time.
How to optimize AI content with the SEO Content Analysis API?
The steps below will take you through the automated process of optimizing AI content with the help of our API solution.
Repeat this process (step 2 – 3 ) until the SEO Content Analysis API returns a SEO score of 75% or higher. The SEO optimization process can be fully automated without any form of human intervention.
Visit our API documentation for more information ↴ SEO Content Optimization API → View Plans & Pricing →
Please be aware that ChatGPT may generate incorrect information. For this reason human control and evaluation is still recommended.