In addition to keyword research the query fan-out tool helps you to discover semantically relevant search queries directly related to your topic. Fan-out queries show how search engines and AI systems explore a topic, helping you identify content opportunities and increase your visibility in Google Search, ChatGPT, and other answer engines.
By answering both the user query and fan-out queries the more likely an LLM is to surface your content as a relevant source. Creating broad as well as in-depth topic coverage, will help you to build stronger topical authority for your domain.
Query fan-out is an technique used by AI platforms (like Google’s AI search and ChatGPT) to expand a user’s query into multiple related questions, intents, and variations. Rather than relying on a single keyword match, the AI searches for information across all of these sub-queries simultaneously, allowing it to collect more relevant context to produce a more complete and accurate answer.
Use our prompt tracker to see how well you are showing up in AI search for related queries, to get a better understanding of your brand visibility in AI. Best practice: run multiple test with the results from the query fanout tool to get a thorough understanding of how AI mentions and cites your brand.
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Based on the user input (keyword or topic), the Query fan-out tool performs a query analysis where it compares the original query against semantically related searches to surface the full range of questions your audience is asking. These questions are automatically categorised and labelled by search intent: informational, navigational, commercial, and transactional. After preforming the fan-out analysis you’re able to export the results to CSV (including the main categories).