In general, companies are adopting logos that speak for themselves. Whether it’s the font, color and/or shape, less is definitely becoming more. A simple logo positively lacks clutter and represents a brand and products that are straightforward.
These typefaces don’t use serifs, or the small lines at the end of each character. Popular fonts within this category include Arial, Helvetica and Geneva. Studies show sans serif fonts are more difficult to read. This trend goes back to the desire to be simple.
Most popularly, the circle, but no matter what the shape, the more simple the geometry the better.
This trend goes against the grain as designers generally prefer a condensed or balanced look. However, nothing lasts forever and many large companies (ie: SpeedTree and Oculus) are adjusting their logos and surpassing borders.
We saw many new trends for logos in 2016, but there are a variety of interchangeable design styles that refuse to be ignored. Some of the styles growing in popularity seem to be Ombre, Linked, Dog Eared, Corners, Line Dash, Curls and Letterblock – just to name a few.
Tips for Logo Stamps
Whether your business is growing or already a giant, your logo is one of the first impressions consumers will have. Often times, a logo will be more recognizable than the company name itself. Making your brand’s logo known is one of the most important things you can do for your company.
For small businesses ready to make their voices known, a custom logo stamp is an affordable yet powerful solution. Simply Stamps offers a wide variety of completely customizable logo stamps to help grow your small business. Follow these tips from our professionals for submitting your logo and you’ll be branding your company in no time!
With 2016’s logo trends in mind and these tips for creating your own logo stamp, you’re ready to create or improve your business’ logo. Make sure your company is known and it’s voice is heard during the New Year!