Forbes: Why A Collaborative Approach Trumps "Lone Genius" In Company-Building | Super{set}

Forbes: Why A Collaborative Approach Trumps "Lone Genius" In Company-Building | Super{set}

The "lone genius" or "lone wolf" is overhyped in company building - it's better to be part of a pack ( read about the Habu exit here ):

Tom Chavez writes in Forbes :

"I’d like to focus on one specific proof point: Habu , a super{set} company, was acquired last month by LiveRamp for $200M in an all-cash deal. A leader in the data collaboration category with innovative data clean room technology, Habu enables companies to share, make sense of, and act on insights on decentralized data without compromising privacy or data ownership The startup grew quickly and successfully penetrated the enterprise market in just under five years, cementing customers like The Walt Disney Company , L'Oréal , and Pepsico, along with other leading brands across CPG, retail, gaming, media & entertainment, automotive, and financial services. Not only was Habu’s product all about facilitating collaboration - in the sense of data collaboration - it was also successful because of the culture of collaboration we instilled across the super{set} studio."

Read Tom Chavez' Why A Collaborative Approach Trumps "Lone Genius" In Company-Building in Forbes

Read the editorial now.

Read about Habu's acquisition by LiveRamp for $200 Million here.

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