Some ideas do come quickly. Others come slowly into view. No matter where the idea comes from, any idea is not the same as a good idea. Good ideas are hard work . Generating good ideas at scale is the result of a disciplined intellectual process.
A good idea must clearly address pain, be targeted to a buyer/user persona, have a coherent solution, and be defensible from the competition. A bad idea will fail along those dimensions. We work hard to form a good idea and actualize it over time in the face of market uncertainty and customer/operational risks. Hard work makes everything go — but in light of inevitable risks and uncertainties, you need a little luck to achieve the dream. Luck, then, doesn’t enter at the beginning of the process; instead, it is the combination of persistence with opportunity. Do something long enough and well enough, and you’ll likely get lucky eventually.
super{set}’s studio model is like a combustion engine. There’s an initial spark of inspiration, our deliberate exploratory process adds in fuel, and then there’s an explosion that pumps the pistons and drives the central shaft of every company we originate.
Our ideation process is simple to describe, but hard work to execute:
Click the links above to delve into each stage of our ideation process.
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