The Amazon Consent Signal (ACS) is a privacy-focused framework that enables advertisers to send user consent preferences from their website to Amazon Ads. If you transmit or make available to Amazon Ads any personal information in connection with your use of any Amazon advertising services, you must either use the IAB European Transparency & Consent Framework (TCF) signal, or Amazon Consent Signal, to communicate your UK and EEA users’ privacy choices to Amazon Ads.
The Usercentrics CMP offers out-of-the-box support for Amazon Consent Signal to help keep your data flow to Amazon automated and privacy-compliant.
Native support for Amazon Consent Signal lets you manage consent and automatically share it with Amazon Ads and Marketing Cloud.
Help maintain marketing continuity and compliant tracking by signaling user consent in a privacy-focused way. This is especially important for advertisers who rely on strong measurement and first-party data strategies.
Deliver clear, customized consent dialogs that build trust and enhance user experience — without compromising your website’s design or Amazon ad performance.
Google. Microsoft. Amazon.
Amazon isn’t the only platform relying on consent signals to power advertising performance. Today, accurate and aligned consent is essential across every major ad ecosystem.
With Usercentrics CMP, you manage Google Consent Mode, Microsoft UET and Clarity Consent Mode, and Amazon Consent Signal (ACS) from one centralized platform. No scattered tools. No duplicate tagging. No complex reconfigurations.
See how easy consent management can be, and what it can do for your marketing practices.
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Amazon Ads can help you connect with customers in the places they love to be. Amazon Ads is designed for businesses of all sizes, offering products and solutions to match your advertising objectives — from driving brand awareness to consideration and purchase. Amazon suite of ad tech solutions, including Amazon DSP and Amazon Marketing Cloud, help brands and advertisers reach their marketing goals, on Amazon and beyond.
ACS enables advertisers to communicate user consent choices from their website to Amazon Ads. It helps make sure Amazon only processes personal data when proper consent is granted, supporting your compliance efforts and maintaining effective advertising.
ACS helps support compliance with the GDPR and other privacy regulations. It enables advertisers to use Amazon Ads tools like retargeting and conversion tracking responsibly — supporting legal compliance, data integrity, and user trust.
When implemented through your CMP, ACS transmits user consent decisions to Amazon:
This dynamic handling supports both compliance and continued marketing performance.
The Usercentrics Web CMP includes built-in support for ACS. Just follow our implem entation guide to get started quickly.
Under the GDPR and similar privacy laws, you must obtain user consent before activating advertising technologies. The Usercentrics CMP helps you manage it in a compliant manner by storing and signaling consent accurately across platforms like Amazon Ads.
Yes. ACS is designed to support compliance with the GDPR and other privacy laws. However, it’s important to make sure that your consent management platform is properly configured and integrated into your broader privacy strategy.
In addition to ACS, you can also use:
Usercentrics CMP supports all of these, enabling you to build a robust, flexible consent strategy across platforms. ACS is integrated into Usercentrics CMP.